The Process of Selling

Industry Specific, Product Specific, Customer Specific, Sales Person Specific, Situation Specific Sales Force Development

What makes us different? We make knowing YOUR Business OUR Business.

First we learn about YOUR business

Lanier Training researches and understands the products that you sell.

We learn the ins and outs of YOUR business.

What are YOUR goals? What challenges are YOUR sales people facing?
What is YOUR current market position? Who are YOUR customers?
What value added services do YOU offer?

You get the point.

We learn all that we can about YOUR customers.

How do they make their buying decisions? What kinds of things are important to them in a vendor partner?
And so on and so on…

THEN we get to work on our business.

We create a fully customized workshop in order to teach YOUR sales team our revolutionary “Process of Selling” while utilizing the products they’ll be selling and the customers they’ll be selling to.

When it’s all said and done, YOUR business will be bigger, stronger and more profitable… GUARANTEED!

The Lanier Guarantee

We guarantee that if any participant in our workshop feels that the information we provided, if applied, will not make them more successful in sales, we will refund the money for that participant.